Key takeaways:

• How to identify what matters most – the Top Tasks
• How to measure the performance of the Top Tasks
• How to create a classification/navigation based on Top Tasks

If you’re designing or managing a website, app or intranet, how do you know what really matters? How do you clearly identify what really doesn’t matter—the often political or vanity stuff that is getting in the way? Once you’ve identified what really matters, how do you ensure that these top tasks are easy to find? (Because the number one problem for users in websites, apps and intranets is confusing menus and links.) How do you ensure that they are easy to complete? As you change your website, app or intranet, how do you know that things are actually getting better. (Many redesigns, in fact, result in a decline in performance and user satisfaction.)

Webinar with Gerry McGovern.

Gerry has developed Top Tasks, an information design framework that helps identify what truly matters to people, design an information architecture, and measure the ability of people to complete top tasks.