Cristina Filipe Araujo

Cristina is an experienced digital communication manager and has been at international companies such as Bayer, Citroën and Volvo in France and Spain, working with Internet and Intranet. As a web project manager for many years, she inspired and implemented new Intranet strategies & technologies. Cristina lives in Gothenburg since one year now and is ready to take new web project challenges!

Presentation:  The company communication culture is crucial for the success of your digital workplace

Should your company go for a Digital Workplace? When a new trend appears, everybody wants to take part of it. Digital Workplace, Social Intranet or Intranet 2.0 are today’s new Intranet ideals. Having the investment agreement, the right technology and the good implementation methodology won’t be enough if your company is not ready to cross the course. Find out why the company communication culture is crucial for the success of your digital workplace. The presentation will revolve around these key parts:

  • The Digital Workplace dream of Bayer Cropscience
  • Why the identity and the communication behavior are essential
  • The actors of the change
  • The Digital Workplace challenges

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