Collaborating in a Social Era

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Ideas, insights and models that inspire new ways of thinking about collaboration

Download the first chapter from the book for free (no registration)
Chapter 1: The Curse of Physical Proximity

Illustrations from the book are available for viewing and use.

There’s a disconnect between who we are as people and how we work together. We have always been social creatures; few, if any, of us work without relying on contributions from our teammates and stakeholders. Yet the organizations we work within are making us dumb when it comes to collaboration and innovation. Our organizations have been built around optimising highly repeatable processes – the industrial production line. But work is changing; work has changed. We are more often than not involved with barely repeatable processes, challenged to quickly mobilise teams to meet poorly defined but urgent challenges. The solution isn’t simply flexible working and mobile devices, it’s a mindset shift about how we work and with whom we work. It starts with you. It starts with how you communicate, how you build and use your professional network, and how you collaborate with those within and without your designated team.

Oscar Berg tackles the big organizational problems and brings human scale solutions. Learn how the Collaboration Pyramid and the Five Principles of Collaborative Communication can transform your ways of working.

Start now. Start with yourself. Bring your team along. You don’t need permission to improve your communication. Lead the transformation.

Table of Contents

  • Foreword 8
  • Introduction 12
  • The curse of physical proximity 17
  • A new business reality 35
  • The changing nature of work 47
  • The struggling knowledge worker 61
  • The lifeblood of organizations 75
  • The cost of not finding 93
  • The tyranny of email 105
  • The knowledge work capability framework 119
  • The collaboration pyramid 139
  • The five principles of collaborative communication 157
  • The power of social networks 171
  • An introduction to social technology 187
  • The new collaboration 205
  • Use cases for social collaboration 219
  • Making change happen 241
  • Acknowledgements 248
  • References 250

About the author

Oscar BergOscar Berg is a noted digital strategist and expert in Enterprise Collaboration. Based in Sweden, he helps organizations to empower their people to communicate and collaborate better with digital technology. Read more about Oscar and his work at, or @oscarbergFacebook and LinkedIn.


Additional information

Weight0.63 kg
Dimensions24 x 17 x 2 cm

Ebook, Ebook and print, Print, Organizational license, Free sample

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