Theme: Designing Communication Campaigns That Change Behaviour – Not Just Awareness

This Theme Meeting introduces a practical, step-by-step method for designing communication campaigns that drive real behavioural change, not just awareness.

Attendees will learn how to define the exact behaviour they want to influence, identify the factors shaping that behaviour, and translate those insights into communication strategies that inspire action.

The session also explores how to measure behavioural impact and reinforce new habits so change becomes sustained.

What will be three takeaways/practical tips from your session?

• The factors that drive employee behavior and how to diagnose them
• A step-by-step approach to design behavior-led IC campaigns
• How to measure behavior change

The meeting will be led by Kateryna Byelova, CEO & Principal Consultant at Sage XP

Sage XP is a consultancy specialising in internal communications and corporate culture.